Traces the long and ferocious rivalry between Coke and Pepsi, centered on the “New Coke” debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry–stodgy, predictable, but indisputably top dog–while Pepsi had been the upstart No. 2, forever poking at its big brother with cutting edge advertising. But in 1985, in a stranger-than-fiction twist, Coca-Cola’s executives took a step so daring that no one in either company could believe it: they changed the formula of the most popular beverage on the planet.

追溯可口可乐和百事可乐之间长期激烈的竞争，围绕1985年的“新可口可乐”崩溃。近百年来，可口可乐一直是全球价值数十亿美元的汽水行业无可争议的领头羊——沉闷、可预测、但无可争议的领头羊——而百事可乐则一直是新贵第二，永远用尖端的广告戳着它的老大哥。但在1985年，可口可乐的高管们采取了大胆的一步，以至于两家公司的人都不敢相信：他们改变了世界上最受欢迎饮料的配方。

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